Through online social sites (Xanga) and the Hapsburg talent of dating well above my socio-economic status, I had a decent network of friends that stretched from “ghetto” Eastside Bakersfield, CA to the cozy suburbs known as Seven Oaks or Rosedale. I managed to establish this network well before the rise of mySpace and the advent of Facebook. It was a simpler time, when Xanga and LiveJournal were the social sites du jour, Hummers were selling like hotcakes, and the war in Iraq did not yet exist. Fortunate timing allowed me tokeep this network of friends through the transition from Xanga/LiveJournal to mySpace/Facebook.
This is where Danah Boyd explains our position in a way I never would’ve been able to articulate. Boyd is a Ph.D candidate at the UC Berkeley School of Information, where she researches how people present themselves to an audience of strangers on the web, and more specifically, how teenagers use mySpace, Facebook, YouTube, etc. to socialize. Boyd describes a relationship between socio-economic status and race and selecting between the two social networking giants, Facebook or mySpace.
Boyd noticed that Facebook began as a Harvard site, then extended to all universities. She makes the conjecture that the amount of melanin in one’s skin is inversely proportional to the extent of education and one’s accumulated wealth. She then makes the leap that Facebook students, being college students, will be whiter, wealthier, and by virtue of being college students, well-educated. She also notes that when Facebook first opened up to high schoolers, it was by invite only. Boyd states, in a much more delicate manner, that this elite club of wealthy suburbanites invited their younger brothers and sisters onto Facebook, thus ensuring the next generation of burgeois Facebook users continue. Boyd also points to Facebook’s layout, preferred by its users for being “cleaner,” much like what Boyd descrbes as a “Pottery Barn” look.
Boyd then goes on to infer that because minorities and the poor are less likely to have siblings or friends in universities, they’d stay on mySpace while their lighter and affluent counterparts break the social networking glass ceiling.
Facebook’s sterile, uniform profiles are juxtaposed against mySpace, scorned by haughty Facebook users for being much more kitsch. MySpace is hypersaturated with the usual high school rejects: the goths, the punks, the queers, the geeks, the freaks, the blacks, the Mexicans, the poor whites, the poor in general, the lepers, etc. Boyd makes these assertions shyly, saying she doesn’t have much empirical evidence outside of observation, but that these trends are visible without the need for statistics.
Yet, she fails to note that mySpace has various channels that appeal to its diverse group of misfit users. MySpace Comics features the latest news and press releases (and sometimes spoilers) from Marvel, DC, even Dark Horse’s, latest books. Myspace also hosts MyspaceLatino, a section of Myspace aimed at Americanized but not quite Anglicized Mexicans living in the U.S. Myspace Music has become the preferred advertising venue for up and coming local bands, usually formed by idle teenagers, hipsters, and groupies.
Had she pointed this out, she would’ve made her argument much more convincing, since Facebook offers little outside of relating your drunk misadventures or hours wasted on posting stickers or buttons on people’s profiles, the only real expression of individuality available on Facebook. In fact, it is that lack of expression that is so appealing to those that are Facebook believers over parishioners of mySpace. MySpace users tend to adorn their profiles with many images, GIF’s, videos, songs and bright colors.
So when my wealthier friends gravitated toward Facebook, my friends entrenched themselves in mySpace (until our college years when we would all obtain Facebook profiles), and I dumped or was dumped by a date-mate, I gradually accepted the five of the ten labels listed above that I belonged to and selected mySpace over Facebook.